About Us

The digital game studio, Peppy Pals, was founded by Rosie Linder in 2013. With two daughters growing up in the digital era, Rosie had a dream to create a high quality children’s games that was both entertaining and educational. Rosie partnered with the award-winning game developer, Talawa Games, with the aim of creating a fun, interactive app that taught children valuable lessons in emotional intelligence.

Peppy Pals’ team is made up of several Co-Founder’s, and was built on mutual trust and admiration for each member of the team.

Rosie Linder

Founder & CEO

Paulina Olsson

Chief Marketing Officer

Jesper Engström

Head of development

Sofie Sundqvist


Erik Wonnevi

Lead Designer, Game Director

Peter Wilhelmsson


Björn Eriksson

Technical Artist

“By creating a new generation of children with higher emotional intelligence we wish to create a world without bullying, hatred and exclusion.”

Rosie Linder

“What really matters for success, happiness and life long achievements is a definite set of emotional skills – your EQ – not just purely cognitive abilities that are measured by conventional IQ tests.”

Daniel Goleman

History behind Peppy Pals

It all started with me dreaming about creating a game that would encourage emotional development and help prevent bullying. With two daughters growing up in the digital era, I realized that the game must have high quality, be entertaining and fun besides being educational.

In April 2014, my dream came true and we released our first game Peppy Pals Empathy Farm. Since then, we have received huge media coverage in Sweden and a great respond from the children, parents and preschools.

Self-esteem, empathy, responsibility, communication and conflict management inspire the plots in the games and Peppy Pals is suitable for children ages 2-8 and their parents. It consists of an interface, free of any text or language, making it suitable for children around the globe.