Emotional Intelligence (EQ or EI) is about identifying, expressing, and controlling our emotions, and research suggests that higher emotional intelligence reduces the chance of being bullied or bullying others, among other benefits. Emotional Intelligence is working its way into schools worldwide, spearheaded by proved programs such as RULER and CASEL, and Peppy Pals aims to bring EQ to younger children in a fun way even before the first day of school. The game has been developed with the help of research, experts, and psychologists, and according to a worldwide market analysis by EEDAR (2013-02-21), the game concept is unique.

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